“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin.
The one good thing about digital marketing is that it is a tool that doesn’t differentiate in terms of type and size. In the year that has just bypassed us, all companies big and small have understood the importance of having a digital presence. In fact, even people from the plumbing business are searching online for “local SEO for plumbers” or “internet marketing plumbers”. Such is the tool of internet marketing, that has taken every business and every sector by a storm.
If as a plumbing business owner you say the following statement “My work phone isn’t ringing”, well it is a nightmare. Because a day with no calls means a non-productive day in the plumbing line of business. It is a surprising fact that in the past years, there have been 3,310,000 searches every year for “plumber” in the United States according to Google’s keyword planner, which means as a plumbing sector your plumbing business should be getting good leads.
Irrespective of what people feel and perceive about digital marketing as a tool, it is inclusive for everybody, which means that there are several plumber digital marketing strategies that you can opt for in order to take your business to a greater height. The important thing that you need to understand about digital marketing is that there are different fixes for different niches, and if you are in the plumbing line of business, you need to zero in on an agency that provides you with a strategy that best suits your needs.
As a plumbing business owner, your primary need is to become visible in the local market that you are present in. You need a plumber digital marketing strategy that focuses on hyper-targeted local SEO for plumbers, PPC for plumbers, social media marketing tips, directory listings in all local search engines and email marketing. At a time when potential customers are searching for your line of business and service but are unable to find you, means that you don’t have the right plumber digital marketing strategy in place.
As the owner of a plumbing business in the markets of the US, take some time off and conduct a Google search “plumbing repairs+ your city+ affordable plumbing services”. If the search results are ranking your competitor’s page before you or worst your page is nowhere in the listing, it means you are invisible to the digital world.
What digital marketing does is remove that cloak of invisibility and directs your target audience to your service page. A digital marketing strategy that gives you the best tools that are a careful blend of local SRO and SEM packaged in a way that your business gets the much-needed visibility almost instantly.
With the help of the correct digital marketing strategy, you can get your website revamped in a way that it is fast, accurate and mobile-friendly. With the help of a revamped website in place, one can then focus on other internet marketing plumbers strategies such as Pay Per Click and local service ads on Google. Investing in the right local SEO and SEM strategies will help give your plumbing business that push through which you will see more convertible leads and better ROIs.
It’s time to zone out of the old and spacein with the new marketing strategies that can give your plumbing business the reach that it needs. By focusing on the right strategies at the right time, your plumbing business can become the first go-to place for all the locals in your area. Get the spotlight of visibility with the help of the best digital marketing strategy and never face a business phone with no calls.