Importance of Google My Business Listing | Google My Business Benefits
With every question that pops in our heads, there is a google search result ready to answer it. With more people resorting to Google for answers to their most burning questions, the search engine has managed to become an asset for businesses that want users to discover their products and services online.
Google My Business (GMB) is an easy-to-use and free tool that businesses can optimize to manage their online presence on Google. Unfortunately, many of the “brick-and-mortar” businesses aren’t aware of the Google My Business benefits and the role it has to play in today’s competitive digital industry.
If you are one of these traditional companies, you are surely missing out on a massive scope of potential customers online. As a business owner, your goal is to expand your business and form a stronger customer base, and GMB might just be able to help you with it.
What Are the Benefits of Google My Business ?
People go online several times a day to find information because it is convenient and easy. As the default and most preferred search engine for many people globally, Google has gone out of its way to help businesses stand out with the help of GMB.
It doesn’t come off as a surprise that more than five billion searches are made every day using Google. We live in an era where Google is not just a noun but also a verb because we use the phrase “just Google it!” so often.
With plenty of eyes on Google, it would only be a shame if you didn’t take advantage of this platform. GMB offers companies the opportunity to reach potential customers searching for their products or services online. Yet, many businesses fail to use it because they haven’t been educated about the importance of Google My Business listing.
But is there anything else that makes Google My Business so special? Keep reading to find out!
It is Cost-Effective!
One of the Google My Business benefit is that it is absolutely free. There are other prominent online directories, but you need to pay a fee to post a listing. However, in the case of GMB listings, all you need to do is sign up, fill out your company detail with contact numbers, pictures, website link, location, etc., and you are sorted.
It Makes You Visible Online!
With the help of GMB, you can let your business go global. As one of the largest search engines in the online world, our brand can get the attention it needs to stand out in the crowd of competitors.
By not having a listing, you’ll miss out on being visible regardless of implementing various SEO techniques to increase traffic for your website. GMB listings always get more priority in local searches and Maps queries, and you shouldn’t take that lightly.
It Ensures Online Consistency!
Your business is bound to undergo changes over the months and years. With a GMB page, you will be able to keep your customers educated and informed at all times. Whenever there is a change in phone numbers, websites, addresses, or even social media accounts, you can keep your existing and potential customers in the loop by updating the details in your listing.
It Provides Awesome First Impression
With a detailed GMB page, you get to create a creative and digitally savvy vibe for your brand, showing that your business is modern and relevant.
As your GMB post will allow you to post images, you can visually enchant your customers with attractive videos and photos of your products and “brick-and-mortar” stores. You can set expectations for your customers through visual content, which will go a long way in promoting your business online.
Upload at least 8-10 pictures and videos to warm up the idea of your business to customers who are looking for your products and services online.
It Helps You Collect Reviews
You can collect reviews on your GMB page, allowing people to know what others feel or think about your business. Apart from that, they also offer social proof that your products and services are of value, which helps potential customers decide whether to do business with you.
It Lets You Respond to Reviews
With the help of GMB, you will be able to respond to reviews, showing customers that you are serious about them and the experience you have to offer to them. When you apologize for the bad reviews, it shows that you care about them, which helps in building their trust in your brand. When it comes to positive reviews, you can simply acknowledge and thank them for creating a certain level of engagement after a purchase.
In general, reviews not only offer you an opportunity to get more business but also provide valuable data about the customers to you. You can learn the information to learn what people like and dislike and make improvements in your business.
It Helps Your Gain Customer Insight
The importance of Google My Business is not just limited to replying to reviews regarding extracting valuable customer insight. With this incredible tool, you can change your business for the better by retrieving customer data.
The GMB insight will focus on the ways customers find your listing on Maps and Search and what actions they take after locating it. Some of the data you will receive include –
- Number of views
- Method of finding the listing(s)
- Actions taken by customers
- Other interactions made by customers
Closing Thoughts
Creating a Google My Business listing is one of the significant steps you can take for the bright future of your business. However, learning about the importance of Google My Business won’t work unless you put work into it. Optimizing and updating your listing every week, month, and quarterly is a necessity for those who want to see progress. Only when you take time out consistently, you’ll be able to reap all the benefits of this incredible, free digital marketing tool effortlessly.
